Marketing Knowledge Base

marketing? if i study an online marketing course would it help me get a good career? would i be able to do event planning? is marketing fun and do you meet alot of people?

How do I find marketing people in USA, who will work on commissions-only basis to market for IT consulting? We are a 2 person start-up company. We have purchased a company with 10 years history, very good credit rating, and at zero employees, in NorthEast USA. Since we are tight on budget and are working as full time consultants ourselves, we are unable to market and expand the company. We were wondering if there are any websites/resources (besides posting an Ad on a jobs website) which we can explore to communicate to potential IT services marketing personnel in the NorthEast USA, to see if we can work on a commission-only basis initially. Once we start serving 2-3 clients and place a few consultants, we can afford to switch to a salary + commission option. This can be a great option for a marketing person who has contacts in the market but would like to work from home or work flex-time. Thank You!

What percentage of my marketing budget should I allocate for online marketing? I have a writing and editing services company, and we currently have $4500 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?

Marketing for personal injury laywers and attorneys, how to market your practice ? I am a personal injury lawyer currently working for a company, but I am interested in starting my own practice, how should I go about marketing my personal injury practice ?

How can I successfully market my network marketing home business? I am a single mother of 1 and tired of working in corporate america. I want to learn how to market my Tahitian Noni network marketing business without targeting my friends and family. I want to come up with a great marketing idea that will not only help my business but others as well. Any suggestions?

How can one start a career in marketing research? I have a Bachelor's Degree with a concentration in Marketing. I am interested in getting into a career in the market research industry, however I am having difficulty finding jobs in this field. Most jobs for marketing majors seem to be in sales. I do not feel that I have the right personality and strengths to be successfu in sales. I am more of an analytical, detailed, organized person who prefers woking with data and solving problems. I have looked on the major job search sites, but there are not many opportunities for entry-level candidates. I have researched companies who specialize in market research in my area, and I have been on two interviews, but no job offer. Should I start to look in another direction? What type of work could be a good stepping stone for somebody who wants to get into marketing research? The job interviews I had with the market research companies were entry-level posiitons involving clerical type work.Should I look for clerical positions for experience?

What are the best marketing magazines to read to keep you up-to-date? I am new to the marketing field and have landed a job about 7 months ago planning, creating and executing the marketing efforts for a small company. Now that I have a firm grasp of the industry and company as to where it has been and where it wants to go, I'd like to subscribe to some magazines/ newspapers, etc that will keep me up-to-date with buying trends, consumer behavior, economic forcasts and marketing ideas. Any suggestions>

What questions should we be asking the GM Marketing for our marketing assignment requiring a product launch? For our marketing class assignment, we are required to submit a marketing plan for the launch of a new product. We will be visiting a company's General Manager, Marketing to gain insight. We are a group of 5. We are allowed half an hour with him. In this limited time frame what questions should we ask in order to facilitate our inventing a new product and developing a marketing plan accordingly?

What is the difference between Marketing Consultant and Marketing Representative? Does anyone know of a reliable source, or are you able to explain what the difference is between a marketing representative and marketing consultant is? Thanks in advance.

What can a marketing guy do for a start-up when the product is not ready yet? I am planning to start a startup with one of my friend but our product is not ready yet. I want to know what can a marketing guy do in that case? like market research, deciding the customer/client strategy, strategy for approaching VC etc.? Any pointers in this regard will be helpful.

I am wanting to get into Marketing to utilize my degree and am tired of sales jobs. Any way to open any doors? I have had several sales jobs and want to do marketing outside of sales. I have recently relocated to the Northeast, all Marketing posting want experience in analysis. All of my sales experience leads me to another sales position and I am tired of straight sales. Is there a better way to get into a marketing position with a bigger firm?

What is the difference between a marketing campaign and a promotion? My belief is that promotion is more broad than a marketing campaign (think the four p's). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, for example, you have marketing activities you are doing specifically for Christmas. Could this be the Christmas promotion within a wider campaign?

I need marketing ideas for a charter school. What are inexpensive ways to advertise & get more kids to enroll We are a charter school in our second year and want to attract more families on a very tight budget. Any great and inexpensive marketing ideas would be greatly appreciated. :)

What is the difference between marketing and advertising? What is the difference between marketing and advertising? I am going to look at colleges over vacation and I think that my dream job would be something to do with fashion merchandising or being like a buyer. I am not sure what major would be the best for this. I am thinking either marketing or advertising/public relations. Which major would help me with those career goals and also offer me the most flexibility in finding other jobs?

How can I find a marketing company and do I need an attorney first? I have a product I would like to get developed. It's very simple. But I need a company that can help with licensing, packaging, legal stuff, and marketing. Also, should I see an attorney to draw up a non-disclosure agreement first before I present my idea to any marketing company? I'm in Northeast Ohio. Any ideas?

How is affiliate marketing? Is it another smoke screen to sell useless guides to desperate people? I am desperate to find a way to start my own home based business, and affiliate marketing seems good because there is virtually no startup cost (I'm broke). Is this something likely to bring in a real income?

What are some marketing companies that help secure alcohol sponsorship for events? I'm putting together an event for which I need to find an alcohol sponsor. Are there marketing companies out there that help people do that?

What kind of positions could I get in a career in Marketing? Whats the job title, and what I would be doing? I know there are different areas in which marketing covers, such as: research, analysis, creative department, and so on. I would love for someone to elaborate on these, and more, areas in which marketing covers. What is the income of someone in the creative department. I would love to have some involvement in the creative process/ advertising sector or the production process. I know that people with certain personalities would do better in certain fields in marketing, but is it possible to learn the skills needed to excel in these areas? Also, what does a "marketing agent" do?

What does a marketing manager do, and how do you become one? I'm planning on getting my undergraduate degree in Psychology. Could I still become a marketing manager?

What are some creative marketing tips for a new loan officer? I am a new loan officer and I need help with marketing. What are some creative ways to get your name out to the public? I heard visiting real estate offices is a good way to find business and putting flyers on people's doors is another. Does anyone have any other tips I can try?

What are some clever marketing ideas for a consulting firm that specializes in computers? I have a new job and I'm looking to give them some clever marketing ideas.

What does a security marketing assistant do in a bank? What does a Securities Marketing Assistant do when they work in a bank? What does this job even mean?! Thanks :) and what qualities are needed for it?

what is the marketing mix of the fruit juices beverages in Indian market? I am post graduate of mangement student. So, please help me to rectifi my doubt. then what are the Marketing segmentation of fruit juices beverages in Indian market.

For marketing jobs, is it easy to change the industry you work in? I am a recent graduate looking for a marketing job. I have an interview for a marketing assistant role at a bank but I don't want to be working in the financial services industry for my career. If I work for a bank for the next couple of years - would it be hard to change industry in my next job?

What are the major differences between the marketing of services and the marketing of products? Which do you think is easy on the marketer? What do marketers have to overcome when marketing services?

What are some successful marketing strategies that have worked for you? I am starting my own insurance agency and am trying to build up my book of business through effective marketing. Although I have been working on some good strategies so far, I am looking for any advice to push it to the next level. What strategies have been successful for you?

What marketing strategies have been effective for you as a mortgage loan officer? I've just gotten into the mortgage business in Texas. I'm looking for any tips to help me to deal with the marketing side of the business and any success stories of particular types of advertising. Thanks!

How do businesses and Marketing agencies work together? How do Business work together with Marketing agencies to ensure the campaign they're trying to market will be perfect?

How much money should to be invested for a third-party marketing service? My company is in dire need of some marketing support. We have been approached by a marketing group who has contacts in our field and they have set a specific number for three months worth of services (includes money for packaging, advertising, etc.). How much on average should a company invest into marketing? So far, thank you for the help. Is there an available number value for a small business trying to sell a product in Home Depots and Lowes?

Whats the difference between a marketing major and an advertising major? I want to do marketing and advertising for my major, but they are different majors. Whats the difference? Which one is better and makes more money?

How many people in the world work in marketing or advertising careers? I'm trying to gauge the overall interest in a book aimed at marketing and advertising professions and would love to know the overall market size. Thanks!!

How can I get the attention of a marketing company that I want to work for? What has worked for you? I have found a marketing company (Valassis) that I want to work for. I don't have any experience in the marketing field, but I do have about 15 years of retail and counsultative sales experience. I am currently a top producing retail consultant, who is great at building relationships and problem solving. I would welcome any suggestions, as to how I may get a foot in the door, even if the position is not in sales. Thank you.

Where can I find a great repository for marketing and business case studies? I'd love to "up my game" and learn about some new marketing strategies, especially around Relationship Marketing.

What does a career in marketing pretain to? I was thinking of making marketing my major in college. I need more information on what type of jobs would be available to me after I was done. I was also wondering if this is a good career path to go into?

What would you say is good take home pay for a marketing executive / head of marketing in west midlands? I have worked for the same IT company for 8 years. I have has two salary raises of £50 per month and £100 per month. I am the marketing department in that I have to do everything, events, marketing plans, pr, funding, networking, go up and down the country and so on. I take home £1300 a month after deductions. My appraisal is coming up but if the sales team salaries are not risen, then the chance of them getting sales from following my campaigns are low. I would move if I could...but they are likely to say if I don't like it, go..I would just like to be paid something close to what the job actually is. not what management think it is....so - any advice?

Who has experience with network marketing and taxes? I received a 1099 from my network marketing company for commissions and overrides. I also received a statement from them called Taxable Income REcap that shows how much I spent on Purchasing Products. You buy products at wholesale and sell them at retail. The difference is your income or "right now" money. This money is not easily tracked because they can't tell how much you sold at full cost, how much you sold at discounts and how much you kept for personal use or as gifts to further your business. Do I need to somehow claim this on my taxes as income or should I just claim what was noted on my 1099? There is also a box on my 1099-MISC form that is checked that says "Payer made direct sales of $5000 or more of consumer products to a buyer (recipient) for resale." Does this relate to me or is this the company just saying that I bought more than $5000 worth of stuff to sell as I see fit? Anyone have any experience with this on their federal taxes?

As a marketing major, what should I minor in to complement the marketing degree? I am going to school in New York, which I feel is the best place to major in business and make the most money. As a Marketing major, I want to know what minor I should choose that will give me a leg up in the business industry. Thanks!

How do I prepare myself if I want to be a marketing consultant? I have a Bachelors Degree in Business Administration, contemplating to get my Masters in Marketing. I am currently in health care marketing right now. I work for a small company so pretty much I am the marketing department. In what areas should I work on? Appreciate your help.

How much for a Marketing Executive in Dublin? How much do you think a marketing executive should be paid? Two years experience, responsible for one market, preparing proposals, meeting and presenting to senior managers,developping marketing plan, planning sales, etc.. Bare in mind that in less then 8 months sales forecast went from 0 up to 600.000 euro thanks to me. I only get paid 30.000 euro per year and I might get 5000 more, but is 35.000 euro enough for a job like this in Dublin???

Is a Marketing degree worth it? What are the opportunities that can come out, besides becoming a sales person? What occupations would a marketing degree come in handy with? What are the expected salary levels? Also is Finance a good choice to team up with marketing?

Does anyone know of good marketing magazines or publications to subscribe to? I´m a marketing manager in a company that deals with technical identification systems. I´m looking for a good marketing magazine to subscribe to, that is a bit more on the creative side, that informs about effective advertising, design, public relations etc, and not really about the statistical side to marketing. Any suggestions?

What is the most effective way to target foreign nationals? I am marketing a successful condo-hotel? I am marketing a condo-hotel located in Orlando,Fl. 90% of our buyers are foreign nationals. We are a luxury resort with fully furnished condos located by Disney. Phase 1 (432 units) opened almost 2 years ago and I am now on to marketing the 2nd Phase. The market has changed since then and I can no longer rely on realtors to bring buyers. I have several campaigns in progress but I am interested in your ideas. Thanks!

How do I create an effective marketing proposal? I work in an event firm and we have our pilot project. I'd like to ask for help on how to create marketing proposals that will truly deliver positive results. Any tips? Thanks. The proposals are to be submitted for prospective advertisers.

How does a company design the proper marketing mix? Marketing strategy consists of selecting a segment of the market as the company's target market and designing the proper marketing "mix" that meets the needs of that segment. Discuss how this is achieved.

Need a partner to begin an advertising and marketing business? Hi Im a Marketing and advertising professional with 10 years of experience in the hispanic market of south america and two years in the latino market of southern california. I have strong knowledge of the Hispanic market and its purchase behaivor. I need to meet an american professional. Why? because I dont speak well english. I need to improve it. I am working on it. Of course I can understand 100% english. But to make business you need to speak english. So that's my problem. I want to target all the american companies that look for the Hispanic Market here in California. So what do you think about it?

How can i start my Freelance marketing career? Im very interested in having a Marketing career, but I have no idea how to get started. Anyone got any ideas?

What are the best careers to go into if you are a marketing major? I have loved marketing from my first marketing class, but what career should i go into? I'm so puzzled there is a million things out there to do. Math isn't my favorite part of marketing even though i know it is a part of it sometimes. Does anybody have any suggestions?

How can you calculate the Marginal Return of additional marketing spend? I'd be interested if anyone knows how to adapt the calculation of Marginal return for marketing spend. I'm trying to work out an ideal cost per application for my online marketing spend. If I can develop a marginal returns graph based on previous spend I think I can find this 'ideal' level. Thanks!

How do I go about marketing a remodeling company? How do I start out marketing a remodeling comany. I have over thirty years of experience and am tired of working for others. Is a partner optional, one to sale and market, one for production? No employees, sub out everything but the management end.

What is the difference between Marketing objectives and Strategies in a Marketing Plan? Doing a marketing plan for a golf course. Objectives: Increase rounds played, increase awareness. Strategies: ??? Should I use pretty much the same thing or are they going to be much different than my objectives?

Marketing? I am attending University in the Fall but im confused. I have been accepted into Commerce at my university and i was planning on majoring in Marketing. However i am not sure if I am picturing what Marketing really is. I want to be the one who will come up with the ad. I don't want to make it just create the idea for it. Is that what Marketing would en tale or should i just go into Arts and Sciences? Thanks

What are the main duties for a product marketing manager? I am just wondering about some following questions about the position of product marketing manager: what are the differences between a general marketing plan and the marketing plan made by the product marketing manager? I am talking about the ERP software product . For example,do the marketing objectives contain only the finacial figures (which is in tune with traditional marketing theory)when a product marketing manager making marketing plan.

What online digital marketing event shall i go to in the US this year? I currently work in online marketing covering Search and Affiliates. I would like an event that will both educate me and build new contacts in the US as I am currently UK based. I am swaying towards Adtech San Francisco or possibly an event in New York.

What is the effective marketing strategy? I'm going to be a marketing director for a medical transcription company..our target market are doctors...what will be the best marketing tool that will cater to doctors.

Have you tried an affilite marketing programme? I would like to start making money on line with affiliated marketing. Is it worth trying?

What is a good affiliate marketing company that does good on payouts if you have good click through rates? I use cj, copeac, and a few others but I am looking to expand into more. What are some other good affiliate marketing networks?

What is the difference between marketing and advertising? I am going to look at colleges over vacation and I think that my dream job would be something to do with fashion merchandising or being like a buyer. I am not sure what major would be the best for this. I am thinking either marketing or advertising/public relations. Which major would help me with those career goals and also offer me the most flexibility in finding other jobs?

What are some different marketing business professions? I am finishing up my Bachelors degree in Marketing and will be starting my MBA following. I am wondering what different professions are out there and a job description with them for those with a marketing degree. I know of these: Marketing Manager Marketing Assistant Manager Brand Manager Investment Bankers What are many others that I may be interested in? I would like to research these different professions and what they entitle. Thanks for the help.

How can I get into a Marketing position at a large company or marketing firm without a marketing degree? I have all the talent to get into marketing. Been an Interior Designer for 6 years so I'm very creative and present well. I have been in Outside Sales for 4 years so I know a lot about the consumer end and business of selling. My personality is very outgoing. I am just having the hardest time trying to bust into a company without some Marketing degree or at least a marketing course of some kind. I wish I could go back to school but I can't. I have no money or time with the job I have now. Cheers!

Is there any work life balance for marketing careers in Singapore? I heard that most marketing careers are expected to work irregular working hours. Is that true? Any marketing careers to suggest which I can work from 9-6pm, 5 days work week & good job advancement?

What is the biggest Internet Marketing question you have? I will be starting a new website soon along with daily Internet Marketing webinars and I am looking for questions and topics to help people. These webinars will be Free, non-team and non-company specific.

What recommendations would you make to their senior marketing executives going forward? All about Walt Disney (1)What have been the key success factors for Walt Disney? (2)Where is Walt Disney vulnerable? (3)What should it watch out for? 4.What recommendations would you make to their senior marketing executives going forward? 5. what should they be sure to do with their marketing?

Would a marketing degree be acceptable in architectural design? I know this is an odd question BUT... Can someone who has a marketing or business degree, enter a graduate architectural design program at a university, let's say, Auburn? Where they could do marketing & design in an architectural firm? Is that even possible? Or would one need to have some other type of degree, if so, what would be more beneficial? It's just that the main concern is, if a different degree is needed, then 2 or 3 years of undergraduate courses would be required, I am pretty positive. Thanks so much!

What are some MARKETING ideas for a new cleaning business? I recently started my own cleaning business and would greatly appreciate any unique marketing ideas anyone could suggest. I have already passed out fliers, put an ad in the paper, and posted on craigslist. If you can think of anything else - please let me know!! Thanks!

How do I go about marketing a new salsa made from a family recipe? I need to know details such as packaging and labeling, food licence if needed, and pattening and all other legal ins and outs of marketing a food product. Hopefully someone knows of a website that is dedicated to auntrepaneurship.

I want to start my own marketing business how would i go about this? I do that i need a business plan. I have one already, but what else? What does it actually take to be a good marketing business?

What is the difference between fashion marketing and fashion merchandising? Im wondering because i want to be a fashion buyer, like what rachel was in friends, but which would i have to major in fashion marketing or fashion merchandising???

How can I pitch a marketing idea to a company without getting screwed? I have ideas for several companies and I want to pitch it to them, but I don't know how to go about it. I have no experience in marketing and I want to know how to approach it without loosing any credit for my idea. Any ideas?

What does a marketing and management degree actually teach? I’m interested in going into marketing as a career, but I’m not sure what exactly I would be learning in school. If it’s just going to be something I could find out by reading a book, why would I want to go school for it?

What is marketing ? Discuss the meaning, scope and role of marketing function in the exchange process with sui? What is marketing ? Discuss the meaning, scope and role of marketing function in the exchange process with suitable examples of your choice.

What percentage of gross revenue would go towards marketing? I'm working on a uni assignment about marketing, and I'm wondering how much a company selling shipping containers would spend on advertising and marketing? What percentage of revenue would go towards promoting the products? They sell to both businesses and residential customers.

Why do they ask if you work in marketing when asking questions for Focus Group? Why does it matter if you work in marketing or market research. Tim, wouldn't a person who works in marketing or market research know not to say he/she works in the industry?

What are some good marketing websites to sign up for promotions with? I also want to know how to break into the field of a traveling tour or marketing management. Help!

What kind of marketing should i use for a new pizza place? I live in a small city I guess. There are a lot of ppl and lots of demand. But i don't know where to start for marketing. There are a lot of houses and apartments around. Many businesses. Tons of people, but i don't know what to start with. Any ideas?

Marketing Plan who is person in charge in the company to prepare it & which companies needs marketing plan? Who should prepare the marketing plan is it enough for one person to prepare it? What type of companies needs marketing plan for example Investment Company needs a marketing plan?

How do I break into marketing with a non-traditional resume? I am a very creative person who loves science but has grown tired of typical bench work. I will be completing my PhD this spring and I'd like to break into marketing and/or advertising, with a long-term goal of working for a pharmaceutical company in their marketing department. I have an excellent science background. I have some hand-on experience in marketing, advertising, and PR for groups I volunteer with (college alumni group and sorority), but I have no formal training in marketing and my experience is rather spread out over the years. Any advice on how to break into a marketing/advertising job? I know I'll have to start at the ground and work my way up and I'm very willing to do it--how do I convince potential employers to take a chance? Thank you for all answers!

How does the marketing definition of a product differ from the engineering definition? help! its my quiz question:( I know what is the marketing definition, but what is the enginnering definition of a product?

Considering double majoring in marketing and political science, and would like to know about job availability. Hi, I am taking classes towards getting an associates in marketing, because I have a lot of interest in marketing and advertising, but my major is political science. I wanted to know if anyone thinks I should double major in poli sci and marketing. Also how high are my chances of finding a good job upon graduation. I am planning to either go to law school or get my MBA after graduation as well. Any thoughts or suggestions?

What is a good email marketing solutions? I am looking to email 8000 users on a daily basis, emailing them about every 2-3 days by deleting old users and importing new ones. I am looking for a good email marketing solution that would send emails to my users' inbox and not mark them spam. I am looking for softwares only, or a good and cheap site thanks.

How does a Business Marketing graduate get a real entrylevel marketing job, having little work experience? I have experience in both marketing admiminstration and outside sales but my recent work experience has been related to customer service, in a call center environment. I want to only be working in the marketing field though, that's why I went back to school for it.