Stock Trading and Other Things

Where is the best place to advertise in the gay community for Mortgage Brokers.?

We are a professional company of mortgage brokers and are looking at advertising in local communities. We would like to know the best place, whether newsletter or magazine that would be directed a the gay community.

Public Comments

1. Publications aimed at people interested in the theater, hair salons, restaurant workers, interior design, etc. (You know the stereotypes, they're not all B.S.) There are also local gay news outlets, too, I'm sure. And national ones, too. ("Out"?).

This can be a good mortgage market because often times gay people spend a lot on their house because they aren't saving for college educations or thinking of leaving money to their kids. They also prefer to be homeowners to renters for privacy and landlord discrimination reasons. I think they also move up more frequently so repeat business is better. Finally, and most importantly, word of mouth is strong and you'll get referrals once you establish a beachhead. (Don't bash me for generalizations, there is truth in all of this. It might not apply to every gay person in the world, but there is truth.)