Stock Trading and Other Things

What are those people called that work for marketing?

I am writing doing a paper on how people that work in a marketing firm use math. So I need you guys help.

Public Comments

1. In most consumer goods companies, it would be a Brand Manager.

2. US Department of Labor, Occupational Outlook Handbook
http://www.bls.gov/oco/ocos013.htm

Market and Survey Researchers

Nature of the Work

Market and survey researchers gather information about what people think. Market, or marketing, research analysts help companies understand what types of products people want and at what price. They also help companies market their products to the people most likely to buy them. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they analyze data on past sales to predict future sales.

Market research analysts devise methods and procedures for obtaining the data they need. Often, they design surveys to assess consumer preferences through Internet, telephone, or mail responses. They conduct some surveys as personal interviews, going door-to-door, leading focus group discussions, or setting up booths in public places such as shopping malls. Trained interviewers usually conduct the surveys under the market research analyst’s direction.

After compiling and evaluating the data, market research analysts make recommendations to their client or employer. They provide a company’s management with information needed to make decisions on the promotion, distribution, design, and pricing of products or services. The information also may be used to determine the advisability of adding new lines of merchandise, opening branches of the company in a new location, or otherwise diversifying the company’s operations. Market research analysts also might develop advertising brochures and commercials, sales plans, and product promotions such as rebates and giveaways.

Related Occupations

Market and survey researchers perform research to find out how well the market will receive products, services, and ideas. Such research may include planning, implementing, and analyzing surveys to determine the needs and preferences of people. Other jobs using these skills include economists, psychologists, sociologists, statisticians, operations research analysts, management analysts, and urban and regional planners. Market and survey researchers often work closely with advertising, marketing, promotions, public relations, and sales managers. When analyzing data, market and survey researchers must use quantitative skills similar to those of mathematicians, cost estimators, and actuaries. Also, market and survey researchers often are concerned with public opinion, as are public relations specialists.

See also:
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
http://www.bls.gov/oco/ocos020.htm