Why should a start up business try to identify a Niche market?
Public Comments
1. You need to focus your efforts on a tightly targeted market! Otherwise the advertising costs and competition will eat you alive.
2. Niche markets are smaller so, probably unnoticed and under-served by larger competitors. Also, their small size decreases the likelihood of your business being overwhelmed with business.
3. It is the small market that there is no competitor looking right now and we focus in that market first... like a niche market. Start from small market makes us start with stability.