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What is the meaning of Niche marketing and Differential Marketing? Thank you.?

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1. A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.

Differetial marketing: its a market-coverage strategy in which a firm decides to target several market segments, and design separate offers for each.

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