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What is correct name for professional in Marketing who monitoring Demand in a market?

What is correct name for professional in Marketing who monitoring Demand in a market on particular products and must do all possible to increase it ? For example company introducing new product or wants to increase a demand for any current product, and I think it must be a person who responsible for demand increase, who controlls it? I would like to know correct name for this profession in Marketing.

P.S. I am currently Marketing Management course student and this is what I am interested in to do in future.

Many thanks to you all who gives me an answer.

Public Comments

1. Production manager or sometimes called a CSO

Commercial scout operative

2. Marketing Analyst covers the spectrum of assessing the impact of sales and marketing spend. This is a more likely job title to look out for than CSO (no disrespect to the answerer above)

A person responsible for demand increase is the genius behind an effective marketing campaign - more commonly a team comprising sales, marketing, assistants working together with creatives. The end result is a consumer buying more of X

3. I am not sure exactly what you are looking for. There are many positions with that job description, but they differ slightly. Here's some main examples:

Market Analyst: Person who analyze market demand for a certain product, industry
Marketing Communication: Run events, campaigns and promotions to increase demand
Public Relations: To get good third party endorsements for product so as to achieve good branding and demand
Media Executive: Person who monitor the media surround product / may do PR as well

4. In simple way those who analyze demand is analyst that's it.

5. Depends what industry is but could be either market analyst (desk based type role doing the research) to product manager (sales type role to market the product/service) or any other name..my old mkt manager used to say call yourself what you like, just get the job done!

6. Two Harvard professors conducted research and uncovered two interesting conclusions which can be specifically applied to marketing your brand of chiropractic.

From a marketing perspective, one could conclude that we have moved from the “Information Age” to the “Recommendation Age.” The primary motivation for people to make a purchase decision is more than ever based on a recommendation received.

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