Stock Trading and Other Things

How would I know if my topic I am writing about is targeting the right niche marketing?

Example: I want to market an ebook on supertips about in affilaiate marketing, no specific type of affiliate marketing.

Public Comments

1. In this case you are creating the product so as long as you stay to the topic your have chosen and it is informative then you should be okay. You nee to keep in mind the niche that your have chosen when it comes to selling this product. It make no sense trying to sell a ebook about video marketing to someone interested in article marketing.

2. You could be more successful by doing market research into your potential target niche markets. If you research the market niches that seem best, to find out what the people in each niche are thinking, you then know which niche is best and what to write.

In other words, don't write your ebook first and then try to find a niche market to try to sell it into. Instead, first find the niche market that's best for you to write for (fewest competitors, best keywords, enough market size, topics you understand, best info on what people are thinking, etc., etc.) - only then do you write your ebook, specifically talking to exactly what the members of that market are thinking.

To sell online you need to find out what people want and then deliver it better than your competition does.

You may think you know what to write for affiliates, but you'll do better if you get real insight into their needs and desires and address those directly in your writing.

So how do you do this market research?
Find out affiliate's needs, fears, frustrations, desires and other motivations by:
1. Reading their forum posts. After you find a few with certain "need words", do a forum search to find more of those and dig deeper.

2. Just ask in affiliate forums what people's biggest problems and frustrations with affiliate marketing are. You might be surprised how much you can learn by just asking.

3. Make a fast one-page blog and put a survey on it, asking affiliates what their biggest problem is. After you get 300-400 responses, you'll have a decent statistical sample and can stop advertising it. Advertise your survey blog on affiliate forums and (by far the best yet if you can afford it), with Google AdWords PPC. PPC can be very expensive long-term, but you only need to get 300 responses, then you can pause or delete your PPC campaign. Use an online survey service to setup your survey and to track your results in their database.

3. A bit of online searching for more free or inexpensive online market research methods will turn up more good ideas.

Hope this helped...
_jim coe

3. Hello Brian,

I have been affiliate marketing for about 15 years now, and generally speaking -- to market an eBook with tips on affiliate marketing; plain and simple -- seems to have a general audience. If your tips are specific -- say to health products, or golf... you would want your advertising to be posted in the Newsletters that write for golf or health -- or post blogs on those specific blogging websites. Affiliate marketing to "no specific type..." can be posted anywhere.