Stock Trading and Other Things

For a marketing professional, why is it important to understand product life cycle?

For a marketing professional, why is it important to understand product life cycle, and for a particular product, where it is in the cycle?

Public Comments

1. Most products nowadays have short product life cycle or better known as SPLC. Marketers need to have a better understanding in order to know exactly the right marketing strategies that has to be set for a particular product - whether to go on with its usual compaign or to reposition it in the market thereby being able to manage the risk that is associated with the product.